Release Management

Partnering with Big Fish Games gives you access to a standardized and automatic pipeline to publish your game. When your game is ready to be published, it will be handed off to the Big Fish Games release management team.

Our release management team handles:

• Setting up the Google Play and/or Apple App Stores
• Setting up your game in Big Fish’s build & release pipelines
• Onboarding your game with 3rd party tools & services (GoGame, GTS/MTS, ironSource, etc)

Pre-requisite

Prior to your engagement with Release Management, ensure you have chosen the platforms for your game (Android, iOS, etc) and assigned the appropriate bundle id(s). This information is required before setting up your game in our publishing pipeline.

The bundle id is a unique identifier for your game. If you will be creating a new application in the game store(s), your bundle id must be in the following format: com.bigfishgames.[mygame].[platform]

If you will be transferring an existing app already in the game store(s) to Big Fish Games, notify Release Management at least 3 weeks in advance. Additional work may be required to set up your game.

Setting up the Game Store(s)

In order to set up the Google Play and/or Apple App stores, provide the following information to Release Management:

List of Users

Send a list of users who will need access to the game in the Google Play and/or Apple App stores to CTRM-REQUESTS@bigfishgames.com.

Data Collection

By default, Big Fish tracks the following data (found in the table below) of its players. If your game collects any other additional data about a player, such as the user’s location, provide a list of these items to Release Management so they can disclose it in Google’s Data Safety checklist and/or Apple’s privacy nutrition label.

Collected Data Type	Linked to User	Used for Tracking	Collection Purposes	Sources
Name Phone Number Other User Contact Info Other User Content	YES	NO	App functionality Product Personalization	MTS Zendesk
Email Address	YES	NO	App functionality Product Personalization Developer's Advertising or Marketing	MTS
Coarse Location	NO	NO	App functionality Analytics	MTS Zendesk AppsFlyer
Precise Location	NO	NO		Zendesk
Device ID	YES	YES	App functionality Analytics Developer's Advertising or Marketing Other Purposes 3rd party Advertising	MTS Zendesk
User ID	YES	NO	App functionality Analytics Developer's Advertising or Marketing Other Purposes 3rd party Advertising	MTS Zendesk
Crash Data	NO	NO	Analytics	Firebase
Audio Data	NO	NO	App functionality	Zendesk
Photos or Videos	NO	NO	App functionality	Zendesk Rave
Browsing History	YES	YES	App functionality	Zendesk
Search History	YES	NO	App functionality	Zendesk
Purchase History	YES	NO	App functionality	MTS AppsFlyer
Advertising Data	YES	NO	3rd party Advertising	Zendesk AppsFlyer
Product Interaction	YES	NO	Analytics	Zendesk Firebase
Customer Support	NO	NO	App functionality	Zendesk
Other Diagnostic Data	NO	NO	Analytics	Zendesk
Other Data Type	NO	NO	Analytics	Firebase

Purchasable Items

Provide a list of your game’s purchasable items, along with their prices and item screenshots to Release Management.

Adding your Game to the Build & Release Pipeline

The Release Management team will add your game to Big Fish's build & release pipeline, so that you can build, re-sign and publish your game.

Onboarding your Game to 3rd Party Tools & Services

To properly set up all related tools & services, provide the following information to Release Management:

Application / Service	Required Information
GCP/Firebase	Does the game already have its own Firebase instance or will it use Big Fish’s default instance?
Meta/Facebook	Does the game already have its own Meta/Facebook instance or will it use Big Fish’s default instance? If using the Big Fish instance, provide a list of individuals that need access, along with screenshots of the game and logo assets
App Center	Provide a list of collaborators who need access to App Center
AppsFlyer	No additional information needed
Rave	No additional information needed
Zendesk	No additional information needed