LeanPlum
Leanplum is a mobile customer engagement solution. This solution integrates with your project to help you better understand your player's needs and to run campaigns for continuous experiences across your players.
Leanplum’s features include a visual segment builder, multi-channel branching, customer journey analytics, delivery time intelligence, and a drag and drop e-mail editor. Additionally, it includes a campaign composer, push notifications, email marketing, application user experience (UX), mobile A/B testing, and mobile analytics.
The Leanplum SDK is not included in the BFG SDK and needs to be integrated separately.
For more information on using Leanplum's features, see:
Logging into Leanplum
Logging into Leanplum only requires a valid BFG email address. Proceed with a Business Login on Leanplum’s website directly and log in using your BFG account credentials.
Key Features of Leanplum
Leanplum offers many features that are outside of the scope of our documentation. For more information, see the following topics in Leanplum's documentation:
| Key Feature | Description |
|---|---|
| Campaigns ↗️ | Campaigns are at the center of everything you do in Leanplum. On the Campaigns overview page, you can create, manage, and share campaigns within the Leanplum ecosystem. |
| Audiences ↗️ | Audience Management will help you build, manage, explore, and activate customer data in the form of audiences. |
| A/B Testing ↗️ | A/B Testing helps determine which application changes or messaging strategies are most effective. |
| Analytics ↗️ | The Analytics dashboard in Leanplum shows usage data and results of all your A/B tests, messages, and campaigns. |
| Account Management ↗️ | Everything in Leanplum is structured under teams, including your applications and users. |
| Segmentation ↗️ | Leanplum lets you build a robust segmentation using out-of-the-box targeting criteria. Leanplum offers user guides on how to utilize a multitude of segmentation rules that they offer. |